Accurate representation creates positive narratives
We create content by positively covering live events, breaking news and other news worthy content.
It’s in our spirit to pursue media coverage that reflects truth, perspective and reality.
Below are pictures reflecting the 30th Anniversary of the Million Man March.
Accurate representation = positive influence
The Cincinnati Herald
The Cincinnati Herald is an award winning locally owned newspaper with an outstanding legacy in the Black community.
CLIENT: NEWSPAPER with deep roots in Cincinnati Community.
It was imperative to establish content that represented their legacy in the community,
We were empowered to usher the Herald in to the digital age with quality content to an online audience. We established three main objectives:
1.Create content that reflects the values, history and legacy of the Cincinnati Herald.
2.Grow the Cincinnati Heralds, online presence.
3. Reach a younger demographic. Specifically ages 16 to 25 years old.
It was important to create content relevant to the Herald's legacy in the community. We were proud to produce content niches viewers regularly
- Youtube over: 17K subscribers.
- #2 most watched video on Youtube. ‘The True History of Black History.’
- Over 20K views on Facebook.
- Over 1k New followers on Instagram.
- Over 25K views on all Youtube videos.
TRUE HISTORY OF BLACK HISTORY MONTH
The 2nd most watch video on Herald TV.
Using education to forge authentic connection we delivered quality educational entertainment to the Heralds viewers. The results were:
Over 10K Facebook views
WE CREATED CONTENT NICHES AS AWAY TO FAMILARIZE AUDIENCES
The power of someones personal story can alter your life in ways you wouldn't expect.
Profiles was the first piece of content created for the Cincinnati Herald. Our mindset was to showcase the extraordinary people connected to the Cincinnati Herald.
It was our job to connect people and share our resources with our readers and all potential subscribers. We featured movers and shakers in the Cincinnati Region to share their story. Through the efforts of speaking to people about their motivations.
JAYLA____, MISS BLACK TEEN USA 2018. PERFROMS HER AWARD WINNING POEM SHE WROTE FOR THE MISS BLACK TEEN CINCINNATI.
Lit 513 was produced to capture viewers African American ages 18 to 26 years of age.
We reached great success!!
By showcasing talented young adults we accurately
Over 15K views on Facebook with 100+ Shares multiple comments.
The Black Male Experience
The Black Male experience was content I created to specifically speak to Black men demographic. After posting pictures and videos we. Analyzed our feedback and saw that the viewership of men were extremely low compared to women viewers.
I created a show to address feelings, topics, and issues within the African American community. The show was a success. First launched for radio viewers we morphed the show to a web series format. Our first gets was Dr. Eric Abercromie.
Our first Micro Documentary
We collaborate with businesses , artist, and anyone looking to produce a message, commercial or visual. Below is the first micro documentary Sole content produced.
WORLD CLASS CUTS
The first Micro-documentary was a promotional for World Class Cuts, a barbershop in Washington D.C.
We spoke to Master Barber and shop owner, Tarji, about the importance of a barbershop, what a haircut to someones confidence and the culture barbershops bring to the community.
We are proud to provide consultation on messaging, story development, script writing, script development as well as marketing services. We have strong knowledge in the field of African American customer segmentation, and consumer Insights.
Providing you services of highest quality
We produce content centered around the African American experience both nationally and aboard. Our flagship series “Dissecting History” The Black Male Experience and Profiles, explores the world, context, circumstances, layers, depth and history of African American both in the country and abroad.