Who We ARe
Our Origin
Sole content is a creative agency specializing in the creation of visual media content for marketing, promotion and advertising related purposes for audiences in the Black Community.
OUR WHY
Accurate representation creates positive narratives
We produce, and consult in the production of visual media content, commercial branding and marketing in the African American community.
We create lines of connection and communication through visual media and content development.
We seek to inspire the next generation through positive media content
WE ARE THE INSPIRED
We produce, and consult in the production of visual media content, commercial branding and marketing in the African American community.
We create lines of connection and communication through visual media and content development.
OUR PHILOSOPHY
Founder and Owner of Sole Content
Michael Higgs.
Cincinnati native. Millennial. Traveler.
Growing up in the 90’s and early 2000’s I felt as if Black people specifically children were pigeon-holed into a way of being or character.
Black life portrayed in media was not reflective of my reality.
Negative character archetypes were firmly rooted and supported in television and media.
From a young age I could not identify or fit into this role.
Appeared on Local TV 5 news program “Issues” discussing gangs and policing in the neighborhood.
This feeling intensified and ultimately led me to Howard University.
At Howard I earned a Bachelors degree in Journalism and a minor in African American studies.