CASE STUDIES

Client

  Our client was the award winning locally Black owned newspaper with a 50 year  legacy of service in the Cincinnati area.

Defining the Problem

The Herald was seeking to gain a greater social media presence, specifically in the demographic group of 16-25 years of age. 

Our Objectives

Grow the Cincinnati Heralds' online presence

Create content that reflects the community wants, needs, and values

The Content

The content was very integral to communicating the values, wants needs and messaging of the community. The end result was great connection through stories, information and cultural values.

Defining Content

 

We created three outlets for niche audiences designed for The Cincinnati Herald digital audience.

  • LIT 513.
  • The Black Male Experience. 
  • Profiles.

The content was very integral to communicating the values, wants needs and messaging of the community. The end result was great connection through stories, information and cultural values.

Jayla Bolt , MISS BLACK TEEN USA 2018. PERFORMS A MAYA  POEM SHE RECITED FOR THE  2018 MISS BLACK TEEN CINCINNATI. 

RESULTS

Over 20K views on Facebook.

Over 1k+ New followers on Instagram.

Over 25K+ views on all Youtube videos.

Our first Micro Documentary

We collaborate with businesses , artists, agencies and anyone looking to produce a message, commercial or visual. Below is the first micro documentary Sole Content produced. Which is still in business. CHECK THEM OUT BELOW. 

WORLD CLASS CUTS

MASTER BARBER-TARJI

The first Micro-documentary was a promotional for World Class Cuts, a barbershop in Washington D.C.

We spoke to Master Barber and shop owner, Tarji, about the importance of a barbershop, what a haircut to someones confidence and the culture barbershops bring to the community. 

 Our overall goal is to express a message and make a business or person of interest more accessible to their target market. 

World Class Cuts is still located on K street, where you can still find Master barber Tarji doing what he loves.  

provide consultation

We are proud to provide consultation on messaging, story development, script writing, script development as well as marketing services. We have strong knowledge in the field of African American customer segmentation, and consumer Insights.